The Orlando Philharmonic Orchestra was embarking on its 25th Anniversary year and we were honored to be selected as their agency of record for the 2017-2018 season. This milestone anniversary signaled an important change for OPO, ushering in a new era under the leadership of Music Director Eric Jacobsen. Conductor and cellist Jacobsen has built a reputation for engaging audiences with innovative and collaborative projects, hailed by The New York Times as “an interpretive dynamo.”
With Jacobsen in place and a new vision for the future, we set out to not only utilize the 25th anniversary as a celebration of OPO’s history but to also use this opportunity to refresh its branding, updating their color palette with brighter hues, injecting more energy and excitement into all their marketing. And, this was the perfect timing to launch an acquisition campaign to attract new fans and ticket purchasers.
The comprehensive campaign has strategically included a broad swathe of communications, allowing us to create everything from a gala invitation to the season brochure, billboards, direct mail and email blasts, digital advertising and social content, as well as a special offers microsite.
GBC had the pleasure of once again partnering with our friends at Sports & The Arts on the new Levi's Stadium, home of the San Francisco 49ers. Our contribution to the project included Niner-branded wall graphics as well as regionally-themed installments.
Our work appears throughout the stadium in clubs and corridors, with themes ranging from current key players to lore and legends of the 49ers to agriculture and wine. The longest wall graphic spanned some 175 feet in length.
Silver Addy Award – Branded Environment
For the past 9 decades, the Orlando Museum of Art has been the area's preeminent visual arts facility in the region. With the hiring of a new executive director came a call for re-invigorating the museum's brand positioning, a new visual brand identity and a completely new online experience.
Great Big Circle was thrilled to oblige by working closely with the museum director and team to help define it's vision and brand promise, and by delivering a fresh approach to the visual brand, including a fully-responsive CMS-based website.
Silver Addy Award – Elements of Advertising – Logo
As part of our four-year engagement as agency of record for the Orlando Magic, Great Big Circle took on the task of updating the Magic logo to a more athletic look, in keeping with their move, as a brand, to a more competitive overall look and feel. In addition to the logo, GBC rebranded the Magic by re-crafting everything from the Mission Statement to Season Ticket Holder communications, to the season campaigns, like BE MAGIC.
Members are the lifeblood of an organization like the Dr. Phillips Center for the Performing Arts. GBC helped to launch the initial Membership campaign that coincided with the grand opening year and designed the fulfillment collateral and kits to Members and Donors.
Gold Addy Award – Collateral / Sales Kit
When the locally-formed fortune 500 company Hughes Supply was acquired by Home Depot, they turned to GBC to help shape the new brand. Deep dive brand workshops were conducted resulting in the smart and distinctive new HD Supply brand platform, with the Brand Promise of "Always on the Job".
As a part of the comprehensive brand launch, Great Big Circle crafted the Brand Guidelines, a corporate video and several collateral pieces to support the HD Supply brand roll-out—both externally and internally across the country.
Great Big Circle was the agency of record for the launch of the new home of the Magic, the Amway Center. As a part of our launch campaign, we produced multiple videos, including this :30 TV spot featuring Magic superstar, Dwight Howard.
One thing close to our hearts at Great Big Circle is change for the global good, from increasing cultural awareness and understanding to improved environmental consciousness. This is what the Global Peace Film Festival stands for, and so it was our pleasure to work with their team to take their brand to the next level, including a new visual identity and a Brand Tagline "It Starts Here".
Banking for the small business. That was the vision of Sea Coast National Bank when it launched its subsidiary bank, Accelerate. Great Big Circle worked with Sea Coast executives to explore the brand positioning for this venture and created this launch video to correspond with the opening of its pilot branches in Central Florida.
As a part of our multi-faceted support for the Grand Opening of the Dr. Phillips Center, GBC produced a teaser TV spot, featuring several local artists and an energy-pumping music track. The spot was intended to raise awareness about the exciting new venue, and to signify that this is not going to be just your typical arts center. "Arts For Every Life" means more than just Broadway & Philharmonic, it means occasionally rocking out too.
The most prestigious luxury condos ever built in Downtown Bethesda — and arguably all of DC — deserved a brand platform and website consistent with the level of the product. This site delivers not just a high-end feel but does so on a fully-accessible CMS and is 100% responsive to alternate viewing devices.
Great Big Circle took HBC through it's comprehensive re-branding process, including a brand summit, new logo, environmental design for it's headquarters, website design and corporate brochure. The re-brand was to reflect HBC's migration from a more traditional construction company to a technology-based facility maintenance response partner to large multi-facility companies.
With the new clean and contemporary brand identity of the Orlando Museum of Art came the call for a new, equally contemporary and completely reconsidered online experience. The OMA site is built on ExpressionEngine's CMS platform and provides visitors a fully responsive user interface.
This kit took on the creative challenge: design it to be as versatile as the needs of the philanthropy team at the Dr. Phillips Center for the Performing Arts. Each piece was created with the various different needs of the team from speaking to a potential donor about naming opportunities throughout the Dr. Phillips Center to the sponsorship opportunities sold to various companies. This piece has proven to work as hard as the members of the Dr. Phillips Center team itself.
Winner of a Silver Addy Award – for Advertising for the Arts & Sciences Collateral – Brochures / Sales Kit 2015
Great Big Circle lead the effort to launch two sub-brands under the Global HTC umbrella. One of those sub-brands was HTCdev, a team within HTC dedicated to supporting the growing app developer community.
A key deliverable was the design and deployment of a full website, complete with a developer portal with developer tools, resources, and downloadable SDKs. The first 6 months of the site's existence saw over a million registered users, from North America to China and beyond.
Few NFPs in Orlando are as friendly and hardworking as the dedicated team of the Pet Alliance of Greater Orlando – formally the SPCA of CFL. In a game-changing attempt to be more self-sustaining through its pet services and events, the Pet Alliance took on a completely new and refreshed brand makeover. Led by team GBC and Pet Alliance President Kerri Burns, the organization took on a brave new brand positioning and a friendlier, more consumer-like brand image. Their goal and brand position aim to be a benchmark for other pet shelters around the country. We speak. We heal. We care.
UCF's School of Business is a special place with a very special leader in Dean Jarley. Great Big Circle and creative partner, Robin Cowie set out to make this year's annual Hall of Fame dinner equally special. Using a Casino Royale theme as a starting point, we endeavored to make the complete experience as rich as it could be for its 600 guests with everything from smartly-designed collateral and event graphics to video content of 60 business school students. The event even incorporated a 007 look-a-like as the MC and a sword worthy of Her Majesty's service.
With a new stadium on the horizon, and a new era of Magic basketball in the making, the Orlando Magic tapped Great Big Circle to help re-invent their approach to season campaign-based marketing. The result: BE MAGIC was born and was woven through the fabric of the organization and the community alike. BE MAGIC was as much a rally cry for fans as it was a personal challenge within the organization to delivery magical experiences every day and became the first Magic campaign to span the length of three full seasons.
A fully-responsive and fully engaging site to fall in step with the completely transformed brand of the former SPCA was the task of the day for the new Pet Alliance website. The site was designed by GBC and built on the Wordpress CMS platform.
Symbio, where science meets fitness, is a benchmark gym concept in the gimmick-laden fitness industry. By combining sophisticated medical testing with experienced fitness training staff — all in one facility — Symbio cracked the myths about how to get fit by providing 100% bespoke exercise and diet plans that are based on your body's unique metrics, biological age and behavior.
Symbio. Listen to your body, not to trends.
"Make the best invitation in Central Florida," was the ask from Magic president Alex Martins. Selling tickets to the annual Black Ties & Tennies Fundraising Gala was going to be a bigger-than-normal task during this year in the height of the recession.
Our solution: No glitz. And make a hybrid invitation plus annual report – one that features all of the wonderful things that were accomplished through the Magic's youth fund.
As a part of our re-branding effort for Boston-based Spaulding & Slye, a legacy real estate investment firm, Great Big Circle sought to give this smart, talented group of individuals a website befitting their skills, personality and solid reputation.
For BMW, the purchase of one of their vehicles is not the end of a transaction, it's the beginning of a relationship. One that BMW hopes to build on over your time behind the wheel and in and out of their facilities. Link Magazine was conceived of, managed, written and designed to foster a greater sense of community and connectedness between dealerships, employees, after-sales service providers and customers alike. Content for Link ranged from education and best practices to inspiration and BMW-enthusiast segments.
The Gala celebrating the Grand Opening of the Dr. Phillips Center was one of the most important parties ever held in Orlando, signifying the success of a three-decade-long effort by community leaders to bring a world-class performing arts destination to our city.
The letterpress invitations and ticket fulfillment design and production were handled by the team at GBC. The event completely sold out at $750 a seating.
Silver Addy Award – Special Event Material
1788 Holdings is a boutique real estate developer in the DC Area who has taken on some of the area's most exciting and high-profile developments, including two of Bethesda's most prestigious condominium developments.
As 1788 seeks to expand their portfolio and relationship network, they have sought out Great Big Circle to make sure their brand positioning is in lock-step with their vision. From crafting a re-invigorated brand promise to designing a smart new logo and website, GBC has done just that.
The Grand Premiere of the Dr. Phillips Center for the Performing Arts may have been the most anticipated opening of any building in Orlando history. This commemorative poster was designed to embody the near-epic nature of this momentous milestone.
Silver Addy Award – Poster
To help usher in a new era of Magic in a new stadium, the Orlando Magic asked GBC to design its season yearbook, complete with player bios and a tribute to the out-going O-rena and an exciting overview of the new stadium. Along with the new stadium came an exciting new look and feel for everything from TV and billboards to Game Day programs and in-game graphics. GBC laid the visual groundwork for it all.
A special place like the Dr. Phillips Center deserves special attention paid to every piece of printed collateral that represents it, from correspondence cards to holiday greetings.
When attempting to engage a community of potential donors, step one is often to cut through the clutter. That was the aim (and success) of this piece — a special invitation designed to impress its recipients through unique packaging and special attention to detail, right down to the suede-like "soft touch" laminate and foil emboss that makes this piece as much fun to feel as it is to look at.
Central Florida Foundation is the place for people who want to invest in their community. The Foundation serves as the region’s community foundation and is home to more than 400 charitable funds. GBC helped guide this important not-for-profit organization through a name change and re-brand, including a complete overhaul of its online presence.
Legacy Boston-based investment firm Spaulding & Slye was acquired by JLL and turned to GBC to help shape its strategic brand direction in a way that would rally its team internally and give their partners and customers a clear sense of their place in the real estate investment space. The result was a smart, sophisticated brand scheme, complete with revised brand positioning, a new logo, and a new dynamic, fully-responsive website.
The first-of-its kind in Bethesda, the Estate Condominiums of Quarry Springs bring elegance to condominium life with oversized floor plans, concierge services, and estate-worthy amenities and grounds that make its residents feel as though they live at a 5-star resort.