During 20 years with the Harley-Davidson brand, our team has contributed to everything from investor relations to advertising and video production. More recently, we were asked to help new owners customize their bikes and to guide them through thousands of accessories. After considerable research, we created the Chrome Consultant programs with focus on a simple premise: When Harley customers walk into a dealership, they’re not just buying a bike. They’re committing to a whole new way of life.