11.22.10
Let the Legend Begin
What makes an arena great is not just the building – it’s also the people who go there and the great moments that take place. So how do you promote an arena before it’s even built? With our “Enter Legend” campaign, we were able to project future great moments onto the new Amway Center with a consistent message that started long before groundbreaking. With every interaction, every experience, potential sponsors and ticket buyers were inspired to take their place in the legacy as it was being built.
In addition to the campaign itself, GBC's role included designing the Amway Center's logo system, creation of marketing and promotional collateral, event support, environmental graphics, production of videos and TV, and more.
Opening night photograph courtesy of Scott Miller.
Our special thanks goes to Steve Williams for shooting many of the portfolio pieces and on-site signage and environmental graphics at the Amway Center.
Primary Logo design for the Amway Center.
Secondary logo for signage and co-branding.
Groundbreaking - Event planning and support, including printed materials, signage, and gift items.
ENTERLEGEND - The campaign platform for the Amway Center.
Environmental Graphics for the Experience Center (preview center).
Marketing support took many forms, including a 48-inch tall hardbound book used for naming rights solicitation.
Special delivery – Suite prospects were treated to a case complete with personalized greeting, video and autographed Dwight Howard shoe.
Television Shoot for 30-second spot. John Deeb Photography. Watch the clip.
Temporary retail store window wraps, featuring local artists, installed for opening month.
30-foot-tall temporary wall-graphic installation.
Additional photo credit to Magic Staff Photographer, Fernando Medina and his team for this and several of the construction and event photographs.
Copyright © 2009-11 Great Big Circle, Inc. All Rights Reserved.
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