The Orlando Philharmonic Orchestra was embarking on its 25th Anniversary year and we were honored to be selected as their agency of record for the 2017-2018 season. This milestone anniversary signaled an important change for OPO, ushering in a new era under the leadership of Music Director Eric Jacobsen. Conductor and cellist Jacobsen has built a reputation for engaging audiences with innovative and collaborative projects, hailed by The New York Times as “an interpretive dynamo.”
With Jacobsen in place and a new vision for the future, we set out to not only utilize the 25th anniversary as a celebration of OPO’s history but to also use this opportunity to refresh its branding, updating their color palette with brighter hues, injecting more energy and excitement into all their marketing. And, this was the perfect timing to launch an acquisition campaign to attract new fans and ticket purchasers.
The comprehensive campaign has strategically included a broad swathe of communications, allowing us to create everything from a gala invitation to the season brochure, billboards, direct mail and email blasts, digital advertising and social content, as well as a special offers microsite.