• Marketing is at its best when it acknowledges that consumers are complex and dynamic living beings.

    When you realize this, you stop selling and you start educating, inspiring and entertaining. You stop getting in the way of people’s lives and you start going along on the journey. Great Big Circle is a creative agency dedicated to that idea, with integrated capabilities that help premium brands become part of their customers’ lives.

  • Our approach is focused on our clients’ objectives, not on selling a specific tactic, so we can strategically execute the plan in whatever medium will be most effective in reaching the intended audience.

    1. Advertising
    2. Branding/Naming/Identity
    3. Brochures/Catalogs
    4. Custom Magazines/Newsletters
    5. Corporate Communications
    6. Annual Reports
    1. Interactive/Web
    2. Film/Video
    3. Street Marketing/Events
    4. Point-of-Sale
    5. Coffee Table Books
    6. Environmental Design

  • Capabilities

    The name “Great Big Circle” is embedded with four meanings that combine to provide a survey of our purposes and approach.

    1. Marketing Cycle
    2. Collaboration
    3. Efficiency
    4. Life

  • Marketing Cycle

    Our approach is unique because we focus on the entire life of the customer and on the complete marketing cycle, from consideration and purchase to ownership and renewal.

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  • Collaboration

    When you get an engaged group of bright minds in a circle, strategic storytelling becomes a natural progression. And it results in innovation that allows a brand to rise above the clutter and to become an object of desire.

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  • Efficiency

    In geometry, “great circle” is the term used for the shortest distance between two points on a sphere or globe. We’d like to think of those two points as our clients and their customers. And our nimble team of talented thinkers can connect them faster and more efficiently.

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  • Life

    In many cultures, a “great circle” represents the cycle of life – life and death, the sun and the moon, the seasons and tides. Great brands become an integral part of that cycle and they acknowledge that intimacy with respect, reinforcing brand loyalty with experiences, not with mere repetition.

    Tree of Life, as created by David M. Hillis, Derrick Zwicki, and Robin Gutell, University of Texas. (PDF)
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  • Experiences

    1. Orlando Magic
      Marketing support for the New Events Center
    2. Mini Cooper
      North American Brand launch of MINI USA
    3. Dr. P. Phillips Orlando Performing Arts Center
      Brand development and Fundraising support
    4. HD Supply
      Identity development and Brand Launch
    5. Harley Davidson
      Creation of the Chrome Consultant Program
    6. BMW
      North American Aftersales marketing and sales support

  • Contact

    1. NYC

      President+CEO
      224 West 30th Street
      Suite 1203
      New York, NY 10001
      t 212 253 8222 ext 223
    1. Orlando

      Principal+Design Director
      1001 N. Lake Destiny Road
      Suite 225
      Maitland, FL 32751
      t 407 574 8996
  1. Hello
  2. Capabilities
  3. Approach
  4. Marketing Cycle
  5. Collaboration
  6. Efficiency
  7. Life
  8. Experiences
  9. Contact